Bluedrops is an initiative born from passion for responding to the ever-changing consumer need. The digital revolution has changed consumers’ Buying Decision process. Consumers are getting higher and higher expectations of products and services. Instead of discovering and creating value, companies are trying to keep up while acting in an existing market space offering nearly the same service as their competitors. The main question of today is: ‘How to maximize customer value while minimizing waste? Start by thinking in Blue Oceans (main goal) and using the Lean Strategy (method). Blue Oceans stands for uncontested market space where competition is irrelevant. The mindset is creating value instead of beating the competition. The value innovation starts by implementing two components at the same time: creating new customer value by innovating your service, and eliminating or reducing irrelevant value components. The Lean Strategy is the method for finding a Blue Ocean. It simply means using minimal resources for finding the right customer value. In other words: ‘work smarter, not harder’.
…the Internet has turned what used to be a controlled, one way message into a real-time dialogue with millions.
Blue Oceans Strategy
New Business Models
Photography & Design
Real Time Bidding
‘For the past 10 years, corporations have been trained that they should use all the different media… But the Internet is becoming the umbrella.’
‘You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.’
‘In today’s information age of Marketing and Web 2.0, a company’s website is their key to their entire business.’